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La-Z-Boy Website Design

Category

UX Design

Client

La-Z-Boy

What I Did

The company needed to extend their customer base to online sales, as opposed to in-store which was 95% of their monthly sales traffic. As art director I elevated their online brand to exceed the standards set by Pottery Barn and other competitors. This design solution built on the premium quality inherent in La-Z-Boy's product fabrics and superior all-round workmanship, highlighting Brooke Shields as the spokesperson for the company.