La-Z-Boy Website Design
What I Did
The company needed to extend their customer base to online sales, as opposed to in-store which was 95% of their monthly sales traffic. As art director I elevated their online brand to exceed the standards set by Pottery Barn and other competitors. This design solution built on the premium quality inherent in La-Z-Boy's product fabrics and superior all-round workmanship, highlighting Brooke Shields as the spokesperson for the company.