August 24, 2014
Entertainment was launching a new Savings Program for A-Income groups, and needed a brand that worked well in print and online that was substantially different from the main company discount products.
I came up with a color scheme and brand signature that stood out from the competing products, that translated well to the mobile webapp, which was the most difficult platform to deliver based on the rush timeframe we had to work with.
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Our expectations were absolutely surpassed. We are so glad we had Mark to Art Direct and stay hands-on with the design the whole way through.
Craig Gustafson, Senior VP Product