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Savvi Commercial:
Get Savvi

Category

Video
Video

Date

December 5, 2012

Client

Savvi, Inc.

Link

Website
Youtube Video

Challenge

The new start-up savings and discount company needed to explain their new type of business model to merchant partners as well as the first wave of consumers. How do you address both B2B and B2C in the same video?

Solution

We worked with Caffeine Agency in Minneapolis to write the copy, which I storyboarded and produced.

  1. Strategy
    Keep the video to 2 minutes.
  2. Design
    Build upon the strong visual brand.
  3. Communication
    Make the video sticky.

Result

We were able to secure an former Miss Utah to be our main model for the video shoot.

Our expectations were absolutely surpassed. We are so glad we chose Mark for this important project.

Sunny Hunt, Director of Marketing